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Electronic
Data Interchange (EDI) is the transfer of data using a standardized format
between two companies over a network, has been around for many years.
Enables businesses to carry
out transactions electronically following structured standards which govern the
presentation and processing of data.
May involve proprietary systems
requiring customized links between partners, which is labor-intensive and therefore
costly.
An EDI message is called a
transaction set, and it is composed of a header, data segments, and a trailer.
Unfortunately, different industries tend to use slightly different variations
of EDI, which has hampered its growth. Before the widespread use of the Internet,
EDI was used on expensive private networks, which limited its use to large companies.
An EDI transaction starts
with the buying organization when it uses its purchasing application to create
application files containing the purchasing information.
The EDI system processes these application files and translates them into EDI-standardized
format.
The EDI files are then sent
over an EDI network (the Internet, a VPN, or a private Value Added Network).
The selling organization receives
the EDI files and translates them into a format that can be understood by the
order processing program.
The order processing software reads the translated application files and starts
the process of fulfilling the order.
EDI, which has no built-in
security, uses Secure/Multipurpose Internet Mail Extensions (S/MIME), since most
information is sent through e-mail. S/MIME uses a process called enveloping because
it takes a lot of computing power to encrypt large messages using public keys.
The message is encrypted with
a private key using one of three symmetric encryption algorithms: DES, Triple
DES, or RC2. Public key encryption is used to encrypt the private key.
S/MIME encryption - The message
is encrypted with private key encryption, and the session key is encrypted with
public key encryption.
Emerging systems for B2B
Open
Buying on the Internet (OBI) - defines standardized procedures so that different
e-commerce systems can talk to each other.
Open
Trading Protocol (OTP) - developed as competition for OBI; it standardizes
payment-related activities, such as purchase agreements, receipts for purchases,
and payments.
OBI
(Open Buying on the Internet)
is a protocol based on open standards specifically targeted for high-volume, low-cost
transactions. Because it is based on open standards, it can use Secure Sockets
Layer (SSL) for securing its transactions. SSL is also used for secure Web servers.
OBI transactions have four
components:
Requisitioner - person who
starts the purchase transaction The requisitioner is the individual in the organization
who decides which commodities the organization needs.
Buying Organization - the company for which the requisitioner works
Selling Organization - the company the requisitioner is trying to buy from
Payment Authority - a neutral third party that handles the financial part of the
transaction
In an OBI transaction, the
payment authority, which is a bank or lender, handles the billing and transfer
of funds.
OTP
(Open Trading Protocol) defines trading protocol options for describing how
transactions will occur and how payment will be handled. It also can provide a
record of the trade and supports physical and electronic delivery of products.
OTP uses Extensible Markup
Language (XML) to define tags that define the elements of the transaction.
Business-to-business networks supply the infrastructure to bring buyers and sellers
together. A business-to-business site helps a business to reduce costs by reducing
the overhead required to requisition goods. Web sites that create networks of
buyers and sellers provide the infrastructure and purchasing support. Business-to-business
networks provide a Web site and the infrastructure to bring buyers and sellers
together. This allows businesses that don't have the infrastructure or can't afford
it to take advantage of the economies of e-commerce.
The B2B model is more complex
than the business-to-consumer model for several reasons. Businesses expect discounts
for bulk purchases and have stricter needs for processing and delivery. The seller
also has stricter guidelines for payment.
A portal is a collection of
vendors who serve a certain market. The portal packages the services of the vendors
together into an easy-to-use Web interface and provides a common payment system
for the vendors. A customer can browse a catalog containing the merchandise from
multiple vendors.
The chief disadvantage to
using a portal as a long-term B2B solution is that the portal does not automate
the process the way a dedicated e-commerce infrastructure would. A portal is an
inexpensive and easy way to get started, however.
E-business is a broader category
that includes e-commerce. E-business involves an integration of the business processes
of the partner companies so orders made to one company are automatically tied
to inventory of the other company. E-business is an automated relationship between
the companies and is a goal for many companies doing e-commerce today.
A supply chain is a channel
a company uses to get the supplies and materials it needs to produce its products.
Managing a supply chain effectively is very difficult because timing and inventory
have to be managed carefully.
Horizontal marketing is an
effort involving two or more companies in related but not competing businesses.
The goal is to create more opportunities and better service by combining the offerings
of the two businesses.
Vertical marketing is a combination
of multiple businesses in the same industry. Its goal is to make distribution
and supply chain channels more efficient.
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