Using technology as a business tool...

At this point you may have the burning desire to state that, "I'm no salesperson!" Wrong! Most of you have been sales people since you were very young. The art of selling is simply educating some one as to your point of view, and motivating them to take action.

I know I have one product that no one else has, that's me!
I have not simply memorized ideas, I have made them part of my life.

If two actors are given the same script to read, one may read the lines with feeling, while another may truly feel their meaning.

The difference between winning and losing is not always what you say, it's how you say it. Success in business is turning simple ideas, into unique products or services.
The key is striving for excellence, not perfection. Being obsessed with perfection is unhealthy. No one has ever written a perfect resume. No one has ever written a perfect sales pitch, or marketing plan. Excellence is about being better than your competition in a certain area. Excellence is being the best than you can be on any given day. Excellence is the ability to do the exercises of success.

You have something different that no one else has to offer, your personal perspective.
The difference between you winning and losing is your ability to sell your uniqueness.

Sales skills are simply communications skills, people skills.

In order to create a successful business, it's necessary to know how to sell -- not only the product or service, but yourself as well. You may have to sell your business idea to a banker to get a loan, or to a prospective employee, partner, or associate. Every person on your staff who meets or greets people face to face or over the phone must be aware of selling and servicing clients.

You can apply the skills of selling to many walks of life. If you are looking for a job, looking for a date, or even coaching a little league team, aren't you really educating someone about your point of view, or objective, and then motivating them to take some action?

It's been said that nothing happens in business until somebody sells something. For a business to be successful, it has to get its products or services into the hands of a paying client. The old story of if you build a better mousetrap, they'll beat a path to your door, just doesn't work in today's marketplace.

Don't be intimidated by the need to be a salesperson. In the art of selling you are simply answering the question: Why should anyone buy your product?

The art of servicing is making sure that once you made the sale, you have a repeat sale anytime the need is present. In servicing you are simply answering the question: Why should anyone come back again?

Qualify your customer--learn what makes him tick - ask questions. Let the customer talk -probe to find out as much as you can.

The bottom line to selling, and any form of communicating, is ask questions, and listen carefully to the answers. You'll learn a lot more with your ears open than you will with your mouth open.

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