Using technology as a business tool...

It's not what you know, it's not who you know, it's not who you are. It's the clients perception of you at the time you are talking to them that counts.

Once you give someone the opportunity to judge you as anything less than professional, you will have to make up for it many times over. If you look like you know what you are doing people will respect and appreciate you more than if you look lost and confused.

If you don't know, don't guess. A prompt follow up with a correct answer is far more valuable with a quick guess that turns out to be wrong.
Marketing is more than just telling someone what you do, it's making them feel good about it and giving them a reason to remember it.

Make the person you are with feel important. If you are "in control" of the situation, never take a phone call while talking with someone else. We talk a lot about the value of time, it's the most important asset a business person can share with you. Respect that, and use it wisely.

Developing rapport with a person is the ability to make them feel comfortable with your actions, your attitudes, your ideas. Be nice to the people around you. If you are at the office and you chew out the person next to you, or at a restaurant, and you are rude to a waiter, you are reflecting your image. Be aware of the actions of the person you are with. Many "experts" will tell you that the spoken word is a very small part of communication.

Thank clients for their business and express appreciation. Thank them for referrals. Many successful business people remain successful by sending out birthday cards , or other special occasions, to their clients.
Give them something to remember you by. How you pitch it is every bit as important as what you give.

Any effective pitch must give you a reason to do business with the person and ask for the order. Asking for the order also includes leaving the door open for future sales if the need is not present at this exact point in time.

Many business relationships, as well as personal ones, fail or fade away because the parties involved feel taken for granted. As a business your existing customer base is often difficult to evaluate, but its the largest store of wealth your company has. As a person, the people around you who form your own personal "board of directors", are your most valuable asset. Learn to use them wisely.

Time to get back up off the couch!
Now let's do some exercises of success.

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