Using technology as a business tool...

Anyone can memorize the punch lines, so why doesn't everyone laugh at your jokes?

Don't try to copy an idea, try to capture its spirit. Borrow ideas and refine them to fit your particular situation. You can't copy ideas to succeed.

If you were setting out to be a baseball player you could go out and buy a bat, ball, and glove. These "tools" look easy enough to use. Just the purchase of the tools will not make you a major league prospect. I'm sure you will be able to find some talented people who can show you some tricks of the trade to use your tools more effectively.

In sales, the art of the pitch, refers to a sales pitch. In the other type of pitch, that of a baseball, the hardest and the fastest pitch is not always the most effective. Varying the speed, and placement of the pitch as well as knowing what type of pitch to throw to each batter is equally important. In the art of the sales pitch, speed, pace, placement, and type of pitch are equally important.

Being successful is the result of proper training and exercise.

If we first buy a baseball, glove, and bat, are we ready to play baseball?
If we buy a baseball book and video, will that guarantee sure fire success?
How many times do you have to read the book before you are major league material? How many times do you watch the video?

Information alone doesn't guarantee success. Just watching the video without getting up off the couch to do the exercises will produce little, if any, results. Likewise the best sales tools and promotional items will not achieve your mission if you cannot do the exercises of success.

It's not using all the tools in the box that counts, it's using the ones that work the best to their fullest.

The local department store can sell you a basic ball and glove, but can anyone there teach you to be the next Nolan Ryan? Likewise, does the amount of money you spend on the tools increase your ability to use them.

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