Using technology as a business tool...
Building your website. |
Using technology as a business tool... Building your website. |
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Once you decide the theme and goals of your website, you can begin to build your site. While it may not be practical for the Web Architect to also be the Web Manager, the theme of the web site should be a seamless blend of the editorial content presented by Web Manager, and the sites "look and feel" as presented by the Web Architect. The Web Architect or Technical Manager manages web site identity, navigation, information infrastructure, page templates and graphic standards. As your site grows, and as the use of your site filters through your organization, you will need more assistance in the day to day production of your site. On a Local level (each location or department) you should have at least one local content editor. These people should know the theme of the entire site, or their part of the site, and always be looking for material for the site. A Local Content Editor gathers individual content items at each location, and continiously screens new material for proper editorial content. A local web editor would be nice, but is not essential. While just a text copy of the written material could be submitted to the Webmaster a local web editor could be the person who adds the graphic or photo to create an actual webpage. A Local Web Editor developes web pages (HTML) from editorial material using site policies for style and structure. How much style and structure than happens at the local level will vary based on the size of the local web site, as well as the expertise of the staff. A larger location or larger department with a proportionally larger web site could have a web team which would consist of a group of local content editors and web editors. |
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