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The great
inventor Thomas Edison is one of the best examples of
a successful state of mind. As the story goes, Edison
was asked after several hundred attempts to invent the
electric light bulb, how he would handle his failure.
Edison stated that he had not failed, but rather had
produced several hundred outcomes which would lead to
success. Several thousand outcomes later Edison successfully
produced the electric light bulb, whether consciously
or unconsciously, Edison had to program his mind and
body to channel his energy into a successful outcome.
The main
theme of all successful sales training evolves from
positive reinforcements. All statements are positive
reinforcements of what your product or service can do
for your client.
In many cases
the difference between winning and losing is a matter
of perspective. It is ironic, and insulting, to have
a reporter ask an Olympic athlete who had just had the
best performance of their life if they are disappointed
by winning a bronze rather than than a gold medal. A
true winner will tell you the reasons for having the
best performance of their life, a loser will tell you
their excuses for not winning the gold medal.
Winners make
things happen. Winning is not the magnitude of the outcome,
it is the perspective of the outcome.
When evaluating
your success in business, be realistic, be specific.
When evaluating your "outcomes", look for reasons, not
excuses. Don't forget its not how many times you read
the book, it's not how many times you watch the video,
it's how many times you get up off the couch and do
the exercises.
Winners
have reasons, losers have excuses.
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